Software AG, a longstanding sponsor of the club, contributed invaluable IT expertise when it came to developing the app. The journey between the Lilies, who were struggling financially at the time, and Software AG dates back to 2008. Despite those challenging circumstances, the partners let nothing stand in the way of their team spirit, enabling them to lay a solid foundation for a successful future. Thanks in part to Software AG’s unwavering support through its primary sponsorship, the Lilies advanced from the third league to the Bundesliga. The partnership has evolved into an exciting new phase as Software AG transitioned into a premium digital partner as of July 1, 2023, ensuring that the Lilies are well-equipped for their digital transformation.
Martin Kowalewski adds, "Our close collaboration with Software AG has not only propelled us to a new level athletically and financially but has also been instrumental for various other aspects of our club, including its societal impact. Embarking on digital transformation with Software AG as our digital partner exemplifies our enduring and mutually trusting relationship forged over many years. Continuing this partnership and the assurance of support from such a steadfast and reliable partner is both a pleasure and an honor for us. Together, we are poised to set new standards in digitalization, generating value for our fans and members alike."
The club successfully mastered the next challenging stage of digitalization by seamlessly and robustly integrating the club’s various data sources into a single app. Delighted with the achievement, Roy comments, “Software AG delivered exceptional work.”
Single Sign-On for Loyal Lilies
A single sign-on feature enables fans to log in once and then freely access other areas of the app such as purchasing tickets or visiting the fan shop. Ten days before every home match, tickets are automatically deposited into the user’s account, so fans always have their tickets handy without the worry of loss or printing. The app’s transfer option allows fans to effortlessly share digital tickets with friends or family members. Furthermore, the app offers a wide range of editorial content such as team news, podcasts, and videos, while also integrating multiple social media channels.
“We have finished the first phase of app development, and the response has been very positive,” remarks Roy, who has meanwhile arrived at the stadium by tram, the traditional mode of transportation. Fans are flocking into the stadium from all directions with disco beats and the aroma of sizzling bratwurst filling the air. With some time before kickoff, there’s the chance to catch up with friends and enjoy a pre-game drink or two. Roy adds cheerfully, “Soon the club card will be accessible within the app, followed by direct integration of the online store to make it even easier for fans to buy team merch.”
One thing is especially important to Roy: “The app must reflect our club and its members. We pride ourselves on being approachable and embodying values such as tolerance and diversity.” SV98 is one of the last registered associations in professional soccer in Germany. Roy adds with a smile, “Whether we win or we lose, we are proud to be Lilies.”
