Looking Ahead to 2025
            

We asked some experts what they see ahead in the next year, both from a business and a technology perspective. And here's what they said:
What will be the Biggest Challenges for Businesses in the next year?
What will be the Biggest Technology Trends in the next year?

Looking Ahead to 2025

As we head into a new year, big topics will continue to be on the agenda. But the big questions will be how will AI, regulations and other sweeping technology trends actually have a 'real-world' impact?

From ways to find value from technology investments, to navigating a path through complex regulations, the challenges coming up in the next 12 months will be varied. However, businesses that have focused on resilience and good standard practices will be in the strongest position to handle whatever comes next for them. 

Proprietary data will become an AI differentiator in 2025

Generalized AI models offered a competitive advantage for those who were the first to adopt them, but implementing the tech has become a prerequisite for competing in today’s marketplace. In other words, AI is no longer a differentiator, but the way that it’s used certainly is. Companies need to keep their ‘value wedge’ (or their differences from the wider industry in the ways they do business) central to their AI strategies.Training models on proprietary historical data attunes them to a specific organization’s nuances, yielding hyper-focused outputs and predictive analytics that are far more likely to serve business goals than blanket advice. If data is king, context is its crown, and there’s no better way to validate AI outputs than keeping its training environment airtight and focused entirely on your company

 

AI-powered predictive analytics will evolve, driving timely decision making

Right now, AI's capabilities in predictive analytics are still mediocre, with machine learning falling short of delivering the deep insights businesses need. While AI today mainly identifies trends, significant advancements will begin to emerge in 2025 and beyond. Over the coming years, AI will continue to evolve to provide more accurate, preemptive decision-making support, empowering organizations to act on business practices proactively and in real time, rather than giving counsel based on older context.

AI retrofitting will continue to require time and patience

As we approach 2025, many organizations continue to rush into AI adoption, only to realize that their existing business infrastructure and long-standing processes were not built with automation in mind. Rather than being a ‘quick fix,’ AI integration has proven more complex than anticipated. To truly reap the benefits of AI, companies need to step back and reassess their approaches to ensure long-term success. This transition requires patience, as organizations must not only implement initial changes but also prioritize the ongoing optimization and maintenance of their AI systems. Without a realistic understanding of the time and effort involved, unmet expectations can stall progress and lead to frustration. Unlocking the full potential of AI demands that organizations acknowledge these complexities and commit to laying the necessary groundwork. By investing time and resources to navigate these challenges, they can foster an environment where AI solutions can flourish, ultimately driving greater innovation and efficiency.”

There will be new regulations, but global alignment is a bigger issue

AI safety is becoming a key regulatory focus, with an emphasis on minimizing harm, particularly in sensitive areas like healthcare and facial recognition. Concerns around data privacy, autonomous decision-making, bias, and copyright protection are also taking center stage in a pivotal election year in the US.

Without clear legislation, companies must weigh innovation against uncertainty. An influx of new legislators in the US will inform what regulation looks like, and balancing global AI strategies with dynamic local landscapes will bring its own challenges. Of particular interest is how different states’ and nations’ laws differ from each other, and the gaps that may create in forming a global AI standard.

Business leaders will start to treat AI as an embedded practice...

...not just a new technology. A frenzy of AI investment in 2024, 2025 will be marked by a greater sense of urgency from upper management in operationalizing these shiny new tools in not-so-shiny ways. AI’s most useful applications will likely be invisible to most, potentially causing fatigue among workers to whom it has been hyped as the “next big thing.” A fundamental shift in the way that decision-makers think of AI will be needed—it has to be seen not just as a technology, but as an embedded organizational practice that’s rarely given a second thought.

In other words, AI needs to be integrated in a way that’s pervasive and effective yet seamless and clandestine. Understanding its many nuances will be a quality that’s emblematic of future CEOs. Decision-makers need to grasp not just technical skills like how to train a model, but also discern how models operate at their cores, anticipate the ripple effects of integration across functions, and tailor workflows accordingly to maximize the tools at their disposal.

Training leaders on AI fundamentals: the ‘MBAI’

In 2025, advanced AI training – or what I’d like to think of as an ‘MBAI’ – will be a differentiator for business leaders. Those who overlook the fundamental changes that AI can bring to operations will miss critical opportunities in an increasingly competitive landscape. To succeed, organizations need CEOs and leaders who not only understand the fundamentals of AI, but also appreciate its value propositions, associated risks, and success stories.

Continuous development and learning will be essential for leaders navigating the complexities of AI. One core skill that leaders must cultivate is the ability to communicate and champion the vision for AI as they bring their teams along on their journeys. A top-level understanding of the AI domain will enable leaders to articulate what they’re doing, why it matters, and how it will impact both the organization and its employees.

AI is often quite misunderstood, scary, and demotivating to employees who perceive it as a threat rather than an opportunity. To overcome this, leaders must prioritize clear communication, technological proficiency, and emotional intelligence, helping employees understand AI’s implications and the disruption it may cause. By fostering an environment of trust and transparency, leaders can turn skepticism into enthusiasm, empowering teams to contribute to refining the AI strategy

                    Truly Connected Stories
                

Thought leaders introduce themselves beyond their work, telling their personal innovation stories within 90 seconds.
ICS JPG PDF WRD XLS