RESTON, VA –  Software AG, announced today it is being acknowledged by CRN®, a brand of The Channel Company, in its 2021 Partner Program Guide. Software AG recently launched its new global partner program, PartnerConnect, representing 400+ business and technology partnerships. The updated program, which was rolled out in late February, includes a new portal, trainings and incentives to help ensure partners meet evolving customer needs, increase profit and experience a strong ROI.

“Your success is only as strong as the unique relationships you’ve built across your partners,” said Jason Johns, General Manager, Global Alliances & Channels, Software AG. “We’re thrilled that CRN has recognized the many benefits that our team has introduced to our partners over the last year. As Software AG continues to expand our partner ecosystem and grow PartnerConnect, my team is focused on continuing to form personalized, trusting and long-term relationships with our partners, and ensuring partners can deliver the products, solutions and services their customers need.”

This annual CRN guide provides a conclusive list of the most distinguished partner programs from leading technology companies that provide products and services through the IT Channel. The 5-Star rating is awarded to an exclusive group of companies that offer solution providers the best of the best, going above and beyond in their partner programs.

Given the importance of IT vendor channel programs, each year CRN develops its Partner Program Guide to provide the channel community with a detailed look at the partner programs offered by IT manufacturers, software developers, service companies, and distributors. Vendors are scored based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.

“As innovation continues to fuel the speed and intricacy of technology, solution providers need partners that can keep up and support their developing business.” said Blaine Raddon, CEO of The Channel Company. “CRN’s 2021 Partner Program Guide gives insight into the strengths of each organization’s program to recognize those that continually support and push positive change inside the IT channel.”

The global partner team at Software AG outlined the PartnerConnect core beliefs and benefits in an eBook, available here.

The 2021 Partner Program Guide will be featured in the April 2021 issue of CRN and online at www.CRN.com/PPG.

About Software AG
Software AG is the software pioneer of a truly connected world. Since 1969, it has helped 10,000+ organizations use software to connect people, departments, systems and devices. Software AG empowers truly connected enterprises using integration & APIs, IoT & analytics and business & IT transformation. Software AG’s products establish a fluid flow of data that allows everything and everyone to work together. The company has more than 4,700 employees across more than 70 countries and annual revenue of over €800m, with the aim of exceeding €1bn by 2023.

Software AG | Uhlandstraße 12 | 64297 Darmstadt | Germany

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About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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